Lion Heart Finances
About Me
Take Control of Your Finances, One Step at a Time
I’ve been where you are—feeling overwhelmed, unsure of where to start, and tired of financial stress.
Hi, I’m Ruben. Years ago, I was facing the daunting reality of $170,000 in student loans and $35,000 in credit card debt. Every month felt like a battle just to stay afloat. But through hard work, careful planning, and a lot of trial and error, I found a way out—and discovered that it’s not just about the numbers. It’s about clarity, confidence, and a plan that works for you.
My Journey to Financial Freedom
When my wife and I started tackling our debt, we were juggling full-time jobs, side hustles, and countless sacrifices. I drove Uber through snowy Milwaukee nights, worked long hours, and put every spare dollar toward turning things around.
Along the way, I immersed myself in personal finance—reading books, listening to experts, and trying different strategies. Slowly but surely, we paid off every dime, started saving aggressively, and began building the kind of financial stability we’d only dreamed of.
What I Learned and How I Can Help You
That journey taught me more than just how to budget or pay off debt. I learned how to think about money differently. I found that success comes not just from cutting back, but from aligning your money with your values, using simple systems, and focusing on what truly matters.
That’s the foundation of my approach. I draw on strategies from financial thought leaders like Tiffany Aliche, Ramit Sethi, Dave Ramsey, and Dr. John Demartini, as well as mindset techniques like Neuro-Linguistic Programming (NLP), to help my clients achieve their goals.
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Want to eliminate debt faster?
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Want to save more and feel good about your spending choices?
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Want a simple, clear roadmap to financial freedom?
I can help.
Why Work With Me?
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I’ve Been in Your Shoes:
I know what it’s like to feel stuck, unsure, and overwhelmed. My journey wasn’t easy, but it showed me what works—and what doesn’t—when it comes to taking control of your finances. -
Practical, Real-World Experience:
I didn’t just read about these strategies. I lived them. And now, I’m passionate about helping others find that same sense of relief and empowerment. -
Tailored Solutions, Not One-Size-Fits-All:
Your situation is unique, and so is my approach. Together, we’ll create a plan that fits your life, your goals, and your values.
My Mission
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"To empower professionals and high earners to overcome financial stress, build confidence in their money decisions, and create a future they’re excited about."
It’s not just about numbers on a page. It’s about freedom. It’s about security. It’s about building the life you truly want.
If you’re ready to start making real progress, let’s connect. Together, we’ll turn your financial goals into reality.​
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